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Customer Relationship Management: 3 Guiding Principles to Consider

October 8, 2010 Leave a comment

In the B2B Services environment, developing meaningful client and customer relationships should be paramount to your companies strategy.

So what makes them meaningful? In my personal business experience, it is the degree of value that each organization derives from the relationship.

If both client and service provider partner are quantifiably way better off because of that relationship and if those benefits are transcended down to the individual associate level (not only in the form of monetary reward, but also when the working relationships provide a feel good, win-win rewarding experience with a sense of purpose to them), than I would suggest the relationships are meaningful.

Here are 3 principles that may help get you there:

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